Announcement regarding Basic Agreement for the Acquisition of Yama-Kei Publishers

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Tokyo, October 11, 2006 - Impress Holdings, Inc. (TSE: 9479), announced today that it has reached a basic agreement with Yama-Kei Publishers Co., Ltd. to acquire the shares of the company and making it a subsidiary of Impress Holdings.

1. Development of New Field of Business
The Impress Group is a specialized media group that has been engaged in the print media and digital media & services businesses in the four fields of "IT," "Music," "Design" and "Medicine." The Group is now entering the new business field of "Mountains and Nature."
The market related to mountains, nature and the outdoors has a solid fan base, especially among older consumers. The Impress Group has decided to enter the mountains and nature segment in anticipation of the possibilities presented by launching a new business involving digital approaches to content related to this market.

2. Reason for Acquisition of Shares
Over the 76 years since its establishment, Yama-Kei Publishers has been engaged in publishing in fields including domestic and overseas mountains, natural sciences, the outdoors, travel and ski, focusing on the monthly Yama-to-Keikoku (Mountaing & Valley) magazine, and with a theme of "Leisure and the popularization of mountain climbing."
The Impress Group has decided to acquire the shares of Yama-Kei Publishers in the belief that with its entry into this new business field, the establishment of a solid brand in the field of mountains and nature through an alliance with Yama-Kei Publishers, which has highly specialized content, will be effective for the Group's future business development.

3. Business Strategy after becoming Subsidiary
Going forward, the Impress Group intends to aggressively develop the print media business operated by Yama-Kei Publishers to date, while at the same time integrating Yama-Kei Publishers' abundant content with the Impress Group's strength in media technology, and provide new value to customers by offering this content in digital form and in the form of services.
Furthermore, in terms of business operations and management, the two companies aim to increase efficiency through the joint use and integration of management resources.

4. Overview of Acquisition
(1) Overview of company to be acquired

Company name:	Yama-Kei Publishers Co., Ltd.
Representative:	Yoshimitsu Kawasaki
Address:	Akasaka 1-9-13, Minato-ku, Tokyo
Date of establishment:	April 30, 1940
Major businesses:	Publishing and sales of books and magazines related to mountain climbing, skiing, travel, etc.
Fiscal year end:	August 31
No. of employees:	67 (as of August 31, 2006)
URL:	http://www.yamakei.co.jp
Capital:	45 million yen
No. of shares outstanding:	900,000 shares
Major shareholders and ownership:	Yoshimitsu Kawasaki (16.8%) Nippon Shuppan Hanbai Inc. (13.33%)
Relationship with Impress Holdings:	None
Business results for two most recent fiscal years:	FY ending August 2005 August 2004 Sales 3,486 3,487 Operating income 38 11 Ordinary income 9 12 Net income 5 71 Total assets 3,722 3,567 Shareholders' equity 634 629

(2) Details of acquisition of shares
All 900,000 shares are to be acquired from 26 existing shareholders for 45 million yen (tentative)

(3) Change in Impress Group's ownership of Yama-Kei Publishers

No. of shares owned prior to acquisition:	0 shares (0.00%)
No. of shares to be acquired:	900,000 shares
No. of shares owned after acquisition:	900,000 shares (100.00%)

(Note: The basic agreement includes a condition precedent for the acquisition of 100% of shares outstanding.)

(4) Acquisition schedule

October 11, 2006:	Resolution of the Board of Directors
November 30, 2006:	Acquisition date (tentative)

5. Future Outlook
Yama-Kei Publishers Co., Ltd. will become a consolidated subsidiary of Impress Holdings if the acquisition of shares proceeds as planned, but the impact of this addition on parent and consolidated results at Impress Holdings has not been determined at this time. An announcement will be made promptly when the impact is ascertained.